Privacy Policy for EITHER.SO Tools and Polls
What EITHER.SO stores when you use a tool, cast a vote, or contact the site.
Privacy summary
- Decision inputs stay in the browser. The comparison, matrix, generator, and product tools do not submit their form contents to our server. Custom this-or-that pairs are stored locally only when you choose to save them.
- Poll votes reach the server. A vote and a one-way browser fingerprint are stored to reduce immediate repeat voting.
- Messages are voluntary. Email is stored and handled by the mail provider used to receive the message.
Decision tool inputs
Comparison, matrix, generator, and product tool inputs are processed in your browser. They are not sent to our server by the tool interface.
Custom pair library
The this-or-that generator can save up to 50 labeled custom pairs in local browser storage when you select the save control. EITHER.SO does not receive that library. You can remove individual pairs from the tool, and clearing this site's browser storage removes the complete local library.
Poll votes
When voting is available, the server stores the selected option and a one-way hash derived from limited request information to reduce repeat voting. The hash is not intended to identify you and is not published.
Server logs
Hosting providers may record IP address, request time, page, browser information, and security events for operation and abuse prevention. Retention depends on the production hosting configuration.
Cookies and advertising
The launch site does not require an account and does not currently load advertising tags. If Google advertising is enabled, Google and other advertising partners may place or read cookies, use web beacons, or process IP addresses and other identifiers to serve, limit, and measure ads.
Google may use advertising cookies to serve ads based on visits to EITHER.SO and other websites. Visitors can control personalized advertising in Google Ads Settings. The site will identify any other advertising vendors it enables and provide their applicable opt-out links.
Where consent is required, advertising storage and personalized advertising will not be activated until the required choice has been collected through an appropriate consent interface. Read how Google uses data on partner sites for more information.
External sources and links
Guides may link to authoritative sources on other websites. Those sites apply their own privacy practices after you leave EITHER.SO. An external citation does not give that website access to text entered into a local decision tool.
Privacy requests
What to include
Privacy questions can be sent to privacy@either.so. Describe the page or interaction concerned and avoid emailing passwords, identity documents, financial account details, medical records, or confidential contracts. We may need enough information to locate a message or vote-related issue, but we will not ask for unrelated sensitive material.
For a practical example of browser-only processing, open the weighted decision matrix. Its criteria and scores stay in the page while the browser calculates the result.
The terms for using EITHER.SO explain permitted use, responsibility for inputs, and the limits of decision-support outputs.